MJML was created in early 2015 by a team of Mailjet developers while they were working on Passport, Mailjet’s drag-and-drop interface for creating responsive emails. Why we set out to tackle the challenge of coding responsive email Guess what happens if that’s where you added your CSS? Yes, it’s removed.īottom line is, responsive email is hard and it’s even harder to use HTML to guarantee beautiful, user-friendly email that displays exactly the way you want no matter where it lands. Gmail for example, removes the entire header section of your email’s HTML. Each client renders HTML in its own way and some don’t even support HTML, which can cause delivery issues. The tricky thing is though, that HTML for email is very different from the HTML you might have come to know (and perhaps love) from the web. That’s why responsive email design is so important. With all of these variables of where your email could land, it can be stressful to create a one-size-fits-all email design. On top of that, there are a lot of email clients out there. Beyond the third screen (mobile), we’re moving onto smart watches and possibly even VR devices! According to Litmus, mobile now represents no less than 50% of where email is read. These days, we email everywhere - standing up, sitting down, sleeping.and on a ton of devices too.

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